DIAGNOSTIC OF EFFICIENCY OF FOREIGN ECONOMIC

The article is dedicated to solving the scientific task of generalizing theoretical and methodological approaches detecting efficiency foreign economic activity in modern conditions, depending on goals expectations stakeholders. analysis works domestic research scientists concept essence has shown need study it as an integrated category that characterizes enterprise’s potential level achieving goals. It been proven amidst business internationalization, successful development enterprise determined by its ability solve issues accurately assessing results such increasing efficiency. Thus, needs be detected based actual separate operations (separate directions) comparison with set have do each operation direction). Considering fact a relative concept, factors influence formation income expenditure studied, well for respond flexibly change these factors, direct activity. critical revealed there usually tend two directions: export-import overall activity, directly depend absolute profit value, however, this does not take into account tightly connected other areas enterprise, which clear financial expression, and, thus, are ignored approaches. expediency using methods complex diagnostic provides choice optimal way entering market prolonging effective functioning there, substantiated. noted process identification analytical assessment different order reveal all existing probable problems field maintenance performance particular actions (stages) (international) markets ensuring sustainable there. Based conducted analysis, suggested carried out 3 stages (informational support stage, calculation stage management stage) content revealed.